11 Steps to Starting an eCommerce Business: Everything You Need to Know

23.02.23 02:34 PM By Chris
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Starting your own eCommerce business is a huge undertaking, but it can also be very rewarding. There are many things to consider when starting an online store, from choosing the right products to setting up your payment processing. In this blog post, we will walk you through everything you need to know to start your own eCommerce business! We'll cover topics such as: choosing a domain name and hosting provider, designing your website, selecting products, setting up payments and shipping, and more! Here are eleven Steps to Starting an eCommerce Business:

1. What is an eCommerce Business?

An eCommerce business is a business that sells products or services online. There are many different types of eCommerce businesses, from small businesses that sell handmade goods to large businesses that sell digital products like software and eBooks. To start an eCommerce business, you will need to choose a niche, select a platform, and build a website. You will also need to create product listings, set up payment processing, and handle shipping and customer service. While starting an eCommerce business can be a lot of work, it can also be very rewarding. With a little bit of planning and effort, you can build a successful online business.

2. The Benefits of Starting an eCommerce Business

It's no secret that eCommerce businesses are on the rise. In fact, according to recent statistics, online sales are predicted to reach £4.5 trillion in 2022. That's a lot of potential business! So, what are the benefits of starting an eCommerce business? For starters, eCommerce businesses are relatively easy and inexpensive to set up. You don't need to rent or lease a physical storefront, and you can reach a global audience with just a few clicks. Additionally, eCommerce businesses offer more flexibility than traditional brick-and-mortar businesses. You can operate your business from anywhere in the world, and you have the freedom to set your own hours. Finally, eCommerce businesses have the potential to reach a large audience. With the right marketing strategy, you can reach customers all over the world. So, if you're looking for an opportunity to start your own business, eCommerce might be the perfect option for you!

3. How do I choose the right products to sell in my store? 

Starting an eCommerce business can be a daunting task, but with a little planning and forethought it can be a hugely rewarding experience. In this series of articles, we'll be taking you through the eleven essential steps to starting your very own online store. In the third instalment, we'll be discussing how to choose the right products to sell in your store.

One of the most important aspects of any successful business is choosing the right products to sell. When it comes to eCommerce, this process is made easier by the vast amount of data that is available online. Use market research tools like Google Trends and Amazon Bestsellers to get an idea of what products are selling well at present. You should also consider what gap in the market you could fill with your products. For example, if you're passionate about a particular niche, you could try selling products that are difficult to find in brick-and-mortar stores.

Once you've narrowed down your product options, it's important to source your products from reliable suppliers. Try to find suppliers who offer competitive prices and good quality control. It's also worth checking out their delivery times and terms to make sure they fit with your plans for your store. Once you've found a few good suppliers, it's time to start listing your products in your store!

There are many factors to consider when choosing the right products to sell in your eCommerce store. By doing your research and sourcing your products from reliable suppliers, you can set yourself up for success.

4. How to create a brand for my business 

Before you can start selling your products or services, you need to create a brand for your business. Your brand is what sets you apart from your competitors and tells your customers what they can expect from your company. Follow these steps to create a strong brand for your eCommerce business:

Define your brand. What are your core values and what do you want your customers to think of when they hear your name?

Do your research. Once you know what you want your brand to stand for, take a look at your competitors and see how they are positioning themselves in the market.

Create a unique identity. This includes everything from your logo and website design to the tone of voice you use in your marketing materials.

Develop a consistent message. Make sure that every touchpoint with your customers communicates the same message about your brand.

Keep it consistent. Consistency is key when it comes to building a strong brand. Keep using the same colours, fonts, and overall aesthetic in all of your marketing efforts to create a cohesive look for your business.

5. Choosing an ecommerce platform

There are many different eCommerce platforms available today, and choosing the right one for your business can be a daunting task. To help you make the best decision, here are some pointers to consider when choosing an eCommerce platform:

Define your business needs. What type of products will you be selling? How many SKUs do you have? What features do you need? Answering these questions will help you narrow down your choices.

Research the different options. Once you know what you're looking for, it's time to start researching the different eCommerce platforms available. Read reviews, compare features, and find the platform that best meets your needs.

Consider your budget. Not all eCommerce platforms are created equal, and some can be quite expensive. Make sure to consider your budget when making your decision.

Evaluate the platform's security features. When selling online, security is always a top concern. Make sure to choose an eCommerce platform that offers robust security features to protect your customers' data.

Consider ease of use. Unless you're a web development expert, you'll want an eCommerce platform that's easy to use and requires minimal technical knowledge

To choose your platform, see our previous blog, for our tips on "Which eCommerce Website Platform is the Best for Me?" here:


6. How to Design & Set Up Your Website 

By now, you've hopefully chosen the perfect eCommerce platform and have registered your domain name. Now it's time to design and launch your website! While this may seem like a daunting task, there are actually a few simple steps you can follow to get your site up and running in no time.

First, take some time to consider the overall design and layout of your site. What kind of look do you want to achieve? How easy do you want it to be for customers to navigate? There are a number of different website builders out there that can help you create a professional-looking site without needing any coding knowledge. Once you've settled on a design, it's time to add your products. Be sure to include high-quality photos and accurate descriptions so that customers know what they're buying. Lastly, don't forget to set up a payment gateway so that you can start processing orders! By following these simple steps, you'll have everything you need to design and launch a successful eCommerce website.

7. How do I set up my payment processing for my online store

If you're ready to start processing payments for your online store, there are a few things you'll need to do. First, you'll need to choose a payment processor. There are a number of different options out there, so take some time to research and find one that best meets your needs. Once you've selected a processor, you'll need to set up an account and obtain a merchant ID. Then, you'll need to add the payment processing code to your website. This can be done by working with your web developer or by using a plugin or extension. Finally, you'll need to test your payment processing to ensure everything is working properly. These steps may seem daunting, but once you've completed them, you'll be ready to start processing payments for your online store. Happy selling!

8. How to set up shipping arrangements? 

Configuring shipping options for your eCommerce website can be daunting, but it doesn't have to be! There are many shipping carriers and plugins to choose from, each with its own set of features and pricing. To make the best decision for your business, start by considering your shipping goals. Do you want to offer free shipping? Fast shipping? International shipping? Once you know what you want to offer, you can start to research carriers. Royal Mail, DPD and UPS are all popular choices for UK based businesses. If you're planning on shipping internationally, you'll need to research carriers in other countries as well. Once you've selected a carrier, you'll need to set up an account and configure your shipping options on your eCommerce platform. If you're using a plugin like WooCommerce or Shopify, this process is usually pretty straightforward. And that's it! You're ready to start shipping your products!

9. Marketing Your eCommerce Business 

Assuming you have already completed the earlier steps above, it's time to start marketing your eCommerce business! Just as there are many different ways to build an eCommerce website, there are also many different ways to market your business. Some popular methods include search engine optimization (SEO), social media marketing, and email marketing. Pay-per-click (PPC) advertising can also be an effective way to drive traffic to your website. The key is to experiment and find what works best for your business. There is no one-size-fits-all solution when it comes to marketing an eCommerce business, so don't be afraid to try out new ideas. And, of course, always keep track of your results so you can continue to refine and improve your marketing strategy over time.

10. How to write blogs and basic SEO

This is an important step because in order to attract customers to your website, you need to provide them with valuable content. This is where blogs come in. By writing engaging and informative blogs, you will be able to draw readers to your site and convince them to become customers. However, simply writing a blog is not enough. You also need to make sure that your blog appears high in search engine results. This is where SEO comes in. Basic SEO involves using key words and phrases throughout your blog so that it will appear higher in search engine results when potential customers are searching for information on your products or services. By following these simple steps, you will be well on your way to attracting new customers and growing your eCommerce business.

- Choose a topic to blog about

- Research your topic 

- Create an outline 

- Write your blog post 

- Edit and revise your blog post to make it SEO friendly

- Publish your blog post & repost onto social media

11. Additional Tips for Success

There are a few additional things you can do to set your eCommerce business up for success. First, make sure your website is mobile-friendly. More and more people are using their phones and tablets to shop online, so you need to make sure they can easily navigate your site. Second, invest in good quality product photos. People want to see what they’re buying, so don’t skimp on the images. Finally, offer free shipping. Everyone loves free shipping, and it’s a great way to encourage people to buy from you. If you follow these tips, you’ll be well on your way to eCommerce success!

So, you've completed the 11 steps and are ready to start shipping your products! But don't forget, success doesn't end there. You still need to market your business effectively and write engaging blog content that will attract customers to your website. And don't forget about SEO - make sure you use key words throughout your blogs so they appear higher in search engine results. By following these simple tips, you'll be well on your way to eCommerce success!